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Media Psych Certificate Resources: Media Neuroscience Resources

Using this page

On this page, you will find additional e-book and journal title recommendations related specifically to the media neuroscience certificate.  You will also find a walkthrough of a sample search related to a media neuroscience topic.  The walkthrough will explain choosing terms, building a search, narrowing your results, and advanced search strategies.

e-Books in our Collection

e-Journals in our Collection

Journal: Behavioral Neuroscience

Database: PsycARTICLES

Full-Text Access: From 1983 - Present

Journal: Journal of Neuroscience Research

Database: Wiley

Full-Text Access: From 1996 - Present

Journal: Social Cognitive and Affective Neuroscience

Database: PubMed Central

Full-Text Access: From 2006 - 1 year ago

Sample Search Walkthrough

Use the tabs in this box to walk through a sample search query.  This is meant to give you some ideas of how you can use our databases to search for materials, refine your results, and access items of interest. 

Step 1: Choose where to search

You saw some great resource suggestions on the previous pages of this guide. You can either choose to search in a subject-specific database related to media psychology, or you can begin in FASTsearch. Remember, FASTsearch searches through most of our database content at once, so it will usually take some refining to narrow in on the items you want.

For this sample search we will use PsycINFO, a  database from ProQuest. To connect, first follow the 'databases' link on the main library website:

Then choose 'PsycINFO' (or whichever resource you prefer) from the alphabetical list.

Before plugging in search terms, it can be a good idea to brainstorm some synonyms for the terms you plan to use.  For example, imagine you are researching neuromarketing and social media. Try jotting down a few alternative ways to describe each of your terms:

Social Media                                                          Neuromarketing                          

online social networks                                             advertising                      

Twitter                                                                      public relations

Facebook                                                                marketing

Thinking of synonyms before-hand will let you find more results which are still relevant to your topic. You can always discover additional search language by looking at the keywords and subject headings used to describe the articles you find most useful.

You will usually want to use the 'Advanced Search' page (databases and FASTsearch have advanced search features). The advanced page will give you more control over your search, increasing your chances of finding relevant results. 

You can either use the pre-built structure in the database to enter your terms, or you can enter them all in one line.  We'll show an example of each. 

Pre-Built Structure

This strategy is particularly useful if you want to specify different search fields (i.e. author, title, abstract, etc.) for your terms:

Single Line

You can use this strategy if you're looking for all of your terms in the same field. When you start to use more advanced techniques, searching in a single line becomes a bit like building a math equation. Some researchers enjoy this strategy while others will prefer using set structures. 

 

Sample Results

This search returned 346 results total of various formats.  Here's a screenshot of some of the scholarly articles returned:

 

Most databases, including FASTsearch, will provide options to narrow your results on the left side of the screen. Some of the most common ways to filter results are to limit to a certain content type (such as scholarly journals) or to limit to a certain date range if necessary:

There are also more advanced filtering options. You may want to spend a little time getting familiar with these other filters and seeing how they can improve your results. Of particular note are the 'Subject' and 'Classification' filters.  If you click on the link to 'more options' you can select multiple items from these lists to include or exclude in your search, which is a quick way to target those items most relevant to your research:

You may have noticed that we enclosed the term "social media" in quotation marks in our sample search.  This is one of many quick search tips, called 'phrase searching', which can dramatically alter the results you find. This is a brief run-down of a few other tips, but we would recommend checking out either our Quick Tip Videos blog page or our Library Research Methods guide for full details. 

Phrase Searching

Enclose multi-word search terms in quotation marks to find exact phrases. Example: "social media".  If you do not enclose phrases in quotes, the database simply assumes you are looking for both terms, but it does not know you wish to find them together in a certain order.

Truncation

Use an asterisk at the end of a root word to find multiple endings. You will place the asterisk at the point at which you may start seeing variation. For example: advertis*.  This search would return results such as: advertising, advertisements, advertisement, etc.

Proximity Search

Find terms physically near each other in a record without specifying their order. Different databases use different syntax so check their help features. In ProQuest, you build a proximity search by connecting your terms with a capital 'N', a forward slash, and then a number representing how close together you want to find the terms. 

For example: Facebook N/3 advertis*

This search specifies that I would like to find the term 'Facebook' within three words of a version of the term 'advertis*'. Some sample results from this search include things like:

  • recruited via an advertisement on Facebook
  • four types of advertising stimuli on Facebook
  • advertisements linking to a Facebook page

***It's important to remember that this search function only specifies how close you find the words, but not the context. It will be highly useful for some searches and may not be helpful for others, so you will only want to use it in some cases.

Nesting

Remember those synonyms we brainstormed earlier? Nesting is a strategy that will allow you to search for multiple synonyms in one go so you don't have to run as many searches. To nest terms, you will enclose them in parentheses and separate them using the operator 'OR'. 

For example: ("social media" OR "online social networks" OR Twitter OR Facebook") 

The database knows that it can find any one of those terms to bring back a match. 

**Note, you will almost always nest terms and add in additional keywords.  You can see this in the image below:

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